Trailmark Outfitters, a small fashion boutique that specializes in adventure and travel gear, came to us with a vision of creating a social media presence from scratch, and we knew we needed to use this opportunity to make a statement. Since their founding in 1997, they had built an active and intimate customer base, and they were ready to engage with that audience on social media.

From there, we conceived #TrailmarkMade, a label designed to capture the sense of adventure being made possible by the clothing that people purchase from the boutique. This was accompanied by the tagline "Where all the best adventures begin."

Using impressive and eye-catching media to showcase their carefully curated inventory of hard-to-find brands, we were able to build an active following of local customers who were excited to engage with the store in a new way.

The campaign has since wrapped, but they are still active on social media and continue to foster a supportive digital audience.