The National Lutheran Choir, a nonprofit arts organization based in the Twin Cities, approached us with dreams of breathing new life into their already impressive digital presence. For years, this group has prioritized sharing their music with online audiences as part of their mission to make it accessible to as many people as possible, and they were ready to bring that same level of execution to their social media channels to accompany their upcoming performance season.

We happily accepted this partnership, and after some conversations with their team and performing some research, we identified a substantial opportunity in the use of short-form vertical video.

We set out to build a social media presence that broke new ground while still remaining true to the organization's existing brand and practices. It was a deeply collaborative effort (no pun intended) that required months of feedback and fine-tuning, and the results speak for themselves. We were able to more than double their Instagram follower count from ~1,100 to ~2,300 in less than two months!